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Air Jordan Case Study: Nike + Michael Jordan
Nike doesn't need Kobe to maintain its dominance; it has already cornered the market in basketball with an 86% share of performance sneakers, including the Jordan Brand, and a massive 96% of
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A Pair of Size-12.5 Nike Basketball Sneakers Designed for Barack Obama Are Dropping on Presidents' Day Weekend—for $25,000
Air Jordan Case Study: Nike + Michael Jordan
