Hugo Boss Changes Luxury Strategy
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How Hugo Boss' CEO Is Revamping The Brand To Cater To Gen Z And Millennials
Actor Chris Hemsworth Is Hugo Boss' New Brand Ambassador – WWD
Hugo Just Different Hugo Boss cologne - a fragrance for men 2011
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The Strategy Behind The Hugo Boss Rebrand | BoF
Hugo Extreme Hugo Boss cologne - a fragrance for men 2016
New Hugo Boss CEO overhauls top team to revive brand | Reuters
Can Hugo Boss Actually Be Cool? - The New York Times
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