![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
![Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M](https://pbs.twimg.com/media/ElktJR5XEAIABgd.jpg:large)
Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M
![Months after their acquisition by Under Armour, MyFitnessPal and Endomondo apps are playing nice together | VentureBeat Months after their acquisition by Under Armour, MyFitnessPal and Endomondo apps are playing nice together | VentureBeat](https://venturebeat.com/wp-content/uploads/2015/07/Screen-Shot-2015-07-07-at-5.13.58-PM.png?w=1200&strip=all)
Months after their acquisition by Under Armour, MyFitnessPal and Endomondo apps are playing nice together | VentureBeat
Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness Community
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
![Danish sports-tracker Endomondo acquired by American Under Armour for USD $87,5 million - TBK Consult Danish sports-tracker Endomondo acquired by American Under Armour for USD $87,5 million - TBK Consult](https://tbkconsult.com/wp-content/uploads/2015/02/Screen-Shot-2015-02-09-at-18.09.22.png)