![H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy](https://l450v.alamy.com/450v/2cjd1x0/hm-owned-multi-brand-discount-store-afound-on-the-day-of-the-brands-launch-in-stockholm-sweden-june-14-reutersanna-ringstrom-2cjd1x0.jpg)
H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy
![Karin Olli-Nilsson on Twitter: "I'm checking out #Afound, H&M's new discount store in Stockholm. It's very much like TK Maxx: busy, messy – and impossible to find anything I “want want want.” Karin Olli-Nilsson on Twitter: "I'm checking out #Afound, H&M's new discount store in Stockholm. It's very much like TK Maxx: busy, messy – and impossible to find anything I “want want want.”](https://pbs.twimg.com/media/Df0l5-mXkAAkC-P.jpg)
Karin Olli-Nilsson on Twitter: "I'm checking out #Afound, H&M's new discount store in Stockholm. It's very much like TK Maxx: busy, messy – and impossible to find anything I “want want want.”
![People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy](https://c8.alamy.com/comp/2CJ4698/people-wait-to-enter-hm-owned-multi-brand-discount-store-afound-on-the-day-of-the-brands-launch-in-stockholm-sweden-june-14-reutersanna-ringstrom-2CJ4698.jpg)