Adidas' CEO is failing his brand with his exclusively digital mindset
Adidas: We over-invested in digital advertising
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
How collaborative marketing and insights helped Adidas - Think with Google
Adidas Says Traditional, Not Digital Ads Are Driving E-Commerce Sales – Footwear News
Adidas: we overlooked traditional media's ability to drive ecommerce sales
Adidas pushes online sales and sustainability in five-year plan | Reuters
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas to Invest More than $1.2 Billion into Digital Transformation | GOBankingRates
6 Things You Should Know About Adidas' Digital Marketing Strategy
Adidas: We over-invested in digital advertising - N3X0
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Adidas: We over-invested in digital advertising
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas missed an iconic student's idea that went viral!
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
Adidas: We over-invested in digital advertising - N3X0
Nike and Adidas are in a digital arms race — Quartz
Adidas: We over-invested in digital advertising
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
How Adidas brought transparency to its digital ad buying - Digiday
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
Adidas: We over-invested in digital advertising
How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
