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The Hero Archetype: 10 Branding Examples (Brand Strategy)
The Hero Archetype: 10 Branding Examples (Brand Strategy)
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What's Your Brand Personality? 12 Brand Archetypes Explained
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Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila
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Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar