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Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform
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2-1 Blog: Under Armor: Where Do W Go From Here?- Mkt-345-Consumer Behavior – Jessica's Homework Blog
The Influence of Values on Brand Attitude and Intention to Purchase: A Case Study of Female Under Armour Customers. Galen Trail,
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